As I looked through the magazines for food ads I didnt come across very many food ads, but thats the same as the magazines today where there arent very many food ads, the ads in magazines are more focused on clothes, alcohol, beauty products, etc. But the food ads I did find were all in color so they definitely stood out against the different articles. The first ad I found was found in the New York Times Magazine during Oct.-Dec. 1959 and it was for Lipton soups its tagline was "hearty fall eating starts with fresh home-cooked tasting lipton." The tagline and the picture of soup surrounded by fall leaves gives you the image that this soup is perfect for fall. But as I looked at the image of the soup it really did not look appetizing to me I think the difference between soup ads today and in the 50s is magazines today use graphics to make the soup look better than it actually is. I also found an ad for Farm House Ready-to serve chocolate cream pie. In the magazine LIFE from March-April 1955 I found canned pineapple and minute rice. Mostly every food item I found was a canned or boxed food item. This makes me think that they are trying to convince people to buy convenience foods. During this time period women were trying to find quicker and easier ways to make meals and I think magazines noticed this growing popularity and started to put canned food items in their magazines.
Academic/Scholarly Article:
Outlaw, Joe L. "Washington Scene." Choices: The Magazine of Food, Farm and Resource Issues. 2005 4th quarter. Vol. 20 Issue 4, p 215-216.
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2 comments:
It seems to be a wise observation that magazines were shifting to advertisements that reflected the hastening of the pace of life of the era. I noticed across several of the ads I found that the reader seems responsible for using his or her imagination when looking at the pictures given. It seems reasonable to deduce that this is because of the lack of today's technology, but I wonder if we just lack the imagination of the those in the past...
I think the real reason that so many canned foods were advertised was because of the lack of preservation methods rather than marketers trying to push convience products. Nowadays you won't find an ad on canned foods because people want fresh and preservative free foods because technology allows us to have such foods.
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