For the purpose of this blog I will be focusing on a 1950’s coca cola ad in a 1952 national geographic issue. I also found it difficult to find an abundance of “food” advertisements but I assume that a lot of the food ads would be conveyed in a similar fashion to this coke ad. The coke ad was very classic. There was a man and women leaning on couches with big smiles, relaxing with cokes in hand, dressed up, and engaging in delightful conversation. There was also another man on the side sifting through records. It portrayed a very happy time, with good laughter and coca cola drinks. This is different from how ads are often created today because advertisers are much more risqué, however it is still similar because it was trying to promote a good time. Food ads often show families talking and eating, or friends dining out and having a good time. They appeal to social interaction because that is what food is most often apart of. The coke ad does have more of a cartoon type effect though and people were extremely dressed up, where as currently a lot of ads for restaurants or milk you’d come across, you won’t find people in gowns and tuxes. If people are used, they look like you and me (but photoshopped). In general it was a very wholesome ad encouraging drinking coke to have an enjoyable time which is the same message that ads today also try to send. Ads just aren’t as wholesome these days.
Brennan, Ross. “Regulation of nutrition and health claims in advertising.” Journal of Advertising Research 48.1 (2008): 57-70
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Advertisements for this time period do seem very different to us. However, you'll notice that today, the people who appear in the ads often have the "look" that everyone in our society should want to acheive. I think that this idea has been universal in advertisements forever. In the 50's the ideal look was family oriented and dressed classy.
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